Dan's Brain

DuckDuckGo’s Quest to Prove Online Privacy Is Possible


  • Source: https://www.wired.com/story/duckduckgo-quest-prove-online-privacy-possible/

  • Tags: Privacy

  • According to their market research just about all demographics want more privacy

    • 93% of Americans would switch to a company that prioritizes data privacy if given the option. (Source)
    • 57% of Americans would give up personalization for privacy (Source)

  • Apple: App Tracking Transparency system

    • opt-in to being tracked by third parties: only a minority does

  • People seem resigned to get no privacy

    • Gabriel Weinberg: People want privacy, but they feel like it’s impossible to get, so our main challenge is to make the idea that you can get simple privacy protection credible.
    • Only way to compete with Google being not to compete on search results